Apr, 2020 · 3 min read
A recent survey identified growing business from existing clients as a critical need in maintaining a profitable and growing firm. The events of the past months provide a great opportunity for estate planning and trust attorneys to engage with their clients.
Now is a good time to discuss the unpredictability of the stock market as potentially the new norm. For many this volatility can impact current estate plans. Should changes be made to your clients plans in order provide protections from these ups and downs. Now is a good time to engage in these discussions.
These recent events should also be a wakeup call to clients and their family members to have their critical documents available and up to date. Attorneys should take this time to remind clients to make sure that their wills, POA, Advance Directives, etc. are all current and accurately state their wishes.
This client engagement can take several forms. Use an email campaign, call on key clients, update marketing efforts. For key clients do some strategizing and make some pro-active recommendations. Once clients are engaged broader conversations can also be had to determine if additional services are needed.